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Search results for “digital advertising”
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Offering a digital experience that is globally consistent, locally unique
12/22/2015
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10:23:06 AM
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How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
Expedia invests in Alice, the hotel mobile tech startup
12/10/2015
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11:43:25 AM
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New York startup Alice, the maker of a hotel operations platform, has received a “significant” — but unspecified — minority investment from Expedia Inc.
How a TV company is carving out its place in online travel
12/15/2015
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11:45:39 AM
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The name 7Travel may not mean much to some in the online travel world but it is a quietly growing company with ambitions to be a major European player.
China Eastern Airlines Targets London with UK Ad Push
11/27/2015
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9:40:19 AM
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One of China’s major airlines, China Eastern, is targeting the UK market with a new campaign coordinated by Media Agency Group,
Looking back and ahead – advice to travel startups
12/25/2015
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9:22:52 AM
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2015 witnessed multiple M&A and financing activities in travel industry and 2016 will see much more difficulties in financing for startups which could also find a way out by finding out the right niche market and customer segment and building in their traction.
Google’s power, and its latest statistics, dominate BTO
12/09/2015
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7:12:17 PM
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Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary appearances.
Hotels need to master digital user experience to catch up to OTAs
10/20/2015
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2:32:38 PM
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As online travel agencies (OTAs) continue to gain market share, there’s a current sense of frustration among many hoteliers that they face an unwinnable battle.
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